Forever M Fitness is built on the Shopify framework using one of their included free themes. We took the monochromatic greyscale tones from the BRCD-designed logo, and applied it to the entire site — completely customizing the theme to the point of it seeming like a brand new design (which I guess technically it is!). Not a single color can be found on the storefront with the exception of the images of the athletes and a few sliders — everything is black, white, or a grey tone. It’s a really cool look that we haven’t done before but that we feel came out really well.
As with all e-commerce sites done at BRCD, website visitors can browse and search the site smoothly, add items to their cart, and check-out using any major credit card or PayPal.